Alistair Nickson
Head of Digital Marketing and Performance
Alistair is Head of Digital Marketing and Performance at Harper James, where he leads the firm's digital marketing strategy, focused on driving growth, improving performance and helping ambitious businesses connect with the right legal support.
With over 15 years' experience in digital marketing, Alistair brings a wealth of expertise in performance marketing, search, analytics and digital optimisation. He combines a data-driven approach with commercial thinking, using technology, insight and a healthy appetite for experimentation to turn marketing investment into measurable business results.
Before joining Harper James, Alistair held senior marketing roles at Tesco Bank, where he led award-winning campaigns, managed multi-million-pound marketing budgets and delivered significant improvements in customer acquisition and marketing effectiveness. His experience spans everything from hands-on digital analytics to leading performance teams through large-scale business transformation.
Outside work, when not spending time with his daughters, Alistair enjoys playing guitar (badly), following the drama that is Scottish lower league football, and watching films with his two cats.
