We’re pleased to have advised UK deep tech company Cinemersive Labs on its acquisition by Sony Interactive Entertainment (SIE), the global business behind the PlayStation brand.
Cinemersive Labs is an exciting UK-founded technology business operating at the cutting edge of machine learning, computer vision and immersive visual experiences. Founded in 2022, the company has quickly built an international team with deep specialist expertise in technologies that are helping to shape the future of visual computing and interactive entertainment.
Following the acquisition, the Cinemersive Labs team will join SIE’s Visual Computing Group, where they will contribute to its work in advancing visual computing and next-generation gameplay experiences.
Our Corporate team advised Cinemersive Labs on the transaction, Partner in our Corporate team, Nikki Reid, with support from Pragya Chadha. Ian Fraser and Abby Watson advised on employee incentives matters.
Commenting on the transaction, Nikki says:
Cinemersive Labs sits at the intersection of machine learning, computer vision and immersive entertainment – an area that is moving incredibly quickly. Seeing technology developed by a UK‑based team become part of Sony Interactive Entertainment’s visual computing efforts is hugely exciting, and it’s easy to see why a global leader like Sony Interactive Entertainment would want to bring that capability into its ecosystem. It was a pleasure working alongside the senior management team on such a fast‑moving and strategically important transaction.
Ernesto Schmitt, Chairman of Cinemersive Labs, adds:
This acquisition is an exciting milestone for Cinemersive Labs and reflects the strength of the technology and talent the team has built since 2022. Joining Sony Interactive Entertainment’s Visual Computing Group gives us a fantastic platform to continue contributing to the future of visual computing and interactive entertainment.
“We are grateful to Nikki and the Harper James team for their clear, commercial and responsive advice throughout the transaction. Their support was invaluable in helping us navigate a fast-moving and strategically important deal.
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