How to develop an effective brand protection strategy

How to develop an effective brand protection strategy

Past webinar: Recorded on 21 March 2024 

You've created a strong, recognisable brand that sets your business apart from your competitors. Protecting your brand from infringements and misuse is crucial, as it helps to safeguard your reputation, customer trust, and ultimately, your bottom line. But where do you start?

The world of brand protection is constantly evolving, with new technologies and threats emerging all the time. Understanding the current landscape and adopting the right brand protection strategy is vital if you want to protect it from counterfeiters or infringers.

So, what are the steps you can take to protect your brand? 

In this webinar, join Ben Evans (Head of Trade Marks) and Jill Bainbridge (Intellectual Property Partner), who will discuss: 

  • What is brand protection?
  • What intellectual property rights can be used for brand protection?
  • The benefits of protecting your brand
  • How to identify the jurisdictions you’ll need to consider for brand protection
  • Ways of identifying any misuse of your brand online
  • How to enforce your intellectual property rights
  • Practical advice on maintaining and renewing your intellectual property rights

This practical session will help business owners, marketing professionals and in-house counsel identify the most suitable methods of protection for your brand, the costs involved with each approach and the strategies you can use to enforce your intellectual property rights. There will also be a chance for Q&A at the end of the session.

Complete the form below and watch our free brand protection strategy webinar and learn about the tactics you can use to protect your brand.

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