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Incorporating standard terms into your contracts

In business-to-business (B2B) transactions, incorporating your standard terms effectively is critical to minimising legal risk. Whether you're a supplier of goods or services, failing to ensure your terms are included correctly in contracts can leave your business vulnerable to costly disputes.

One of the most common pitfalls is a ‘battle of the forms’ – a situation in which both parties to a contract attempt to impose their terms, leading to uncertainty about which ones apply. To avoid this, having well-drafted terms is not enough; you must take proactive steps to ensure they govern the deal.

Our commercial law solicitors regularly help businesses navigate these challenges, offering practical advice to strengthen their contractual position and reduce the risk of disputes. From contract formation to strategic negotiation, we can help you ensure your standard terms are clear, enforceable, and correctly incorporated.

Why is correct contract formation important?

Standard terms are pre-defined legal terms that set out the rules and obligations of parties in a commercial transaction, ensuring consistency and clarity in business dealings. Often, a supplier of products or services will roll out standard terms to protect their business from risk and streamline the contract signing process, particularly when dealing with several customers. This can be a key tool for effective contract lifecycle management for suppliers selling goods and services.

However, it must be clear whose terms apply and are incorporated into the contract between a supplier and customer. Issues can arise when both parties claim their terms form part of the contract and use, particularly during disputes.

To avoid risk, a business must document which standard terms are incorporated into its contract and ensure the fundamentals of contract formation are correctly implemented. Understanding how terms operate within commercial contracts and the broader contractual framework is also key to reducing ambiguity and protecting your position.

What is a ‘battle of the forms’?

In contract negotiations, a ‘battle of the forms’ emerges when both contractual parties try to include their own standard terms in a contract.

It usually occurs when two parties exchange conflicting sets of terms during the negotiation or execution of a contract. For instance, a customer might submit a purchase order with its vendor terms, while the supplier will respond with an acknowledgement containing its standard terms.

Regardless of the nature of the transaction, resolving the battle of forms requires careful consideration of contract formation principles and may involve legal interpretation to determine which set of terms governs the agreement. The analysis can be complex, with courts often applying the ‘last shot wins’ doctrine, where the terms sent last before contract formation typically prevail. However, this is also not always the case, and courts may find no agreement between the parties if the terms are too unclear.

Which practical steps can your business take to apply your terms?

 Although there's no foolproof method, businesses can implement strategies to improve the likelihood of their standard terms being accepted. The specific approach for incorporating your standard terms into a contract may vary based on your company's size and type, your contracting partner, and the contract's nature.

To protect your business and reduce the risk of 'battle of the forms' conflicts, consider these practical measures:

  • Securing signed customer agreements to establish clear terms and reduce ambiguity.
  • Training staff on contract terms incorporation to prevent disputes and navigate potential pitfalls effectively.
  • Standard terms should be easily accessible and communicated consistently in all correspondence through attachments, website links, or physical copies.
  • Implementing framework agreements to outline relationship terms, aiding clarity, and minimising ambiguity.
  • Obtaining acknowledgement from customers regarding the governing terms before proceeding with any project or transaction.
  • Obtaining signatures on documents confirming agreement to terms for tangible evidence and dispute prevention.
  • Documenting all agreements in writing to prevent disputes arising from verbal agreements.
  • Using standard order forms stating orders are based on your standard terms.
  • Regular audits and updates of contracting processes, an essential part of effective contract lifecycle management, can significantly reduce risk and improve clarity. Regularly updating your commercial contracts ensures your terms remain fit for purpose and aligned with evolving business needs and legal requirements.

Implementing these measures will strengthen your business's position and enhance clarity in contractual relationships, reducing the likelihood of battle of form issues.

Note that correctly incorporating standard terms isn’t just required for B2B contacts. Consider correctly incorporating any standard consumer terms into your consumer contracts and be aware of specific legal requirements, such as the Consumer Rights Act 2015.

What can your business do if your terms are in dispute?

When commercial contract disputes arise over whose terms apply or whether a party’s standard terms are incorporated, it becomes a matter of contractual interpretation.

To mitigate these risks, businesses should implement robust systems to prevent contractual misunderstandings and disputes over standard terms.

Investing in early legal advice on correct contract formation and incorporating your standard terms can save you time and money in the long run and reduce litigation risks. Commercial solicitors can provide bespoke standard terms and nuanced legal advice to help you ensure your terms are effectively incorporated into your contracts.

If your terms are in dispute, seeking urgent legal advice is also crucial. Legal advice can assist in navigating various potential resolutions, such as negotiating a new customer contract to clarify which terms apply moving forward. Legal advice can also help in resolving battle of the forms disputes by exploring alternative dispute resolution methods such as mediation or arbitration, which may result in more amicable and swift resolutions with customers.

Litigation should, however, always be the last resort. Where necessary, if a contract terms dispute is litigated, the court will interpret the contract based on the documents and the conduct of the parties. Court-based resolutions can be costly, uncertain, and time-consuming. Predicting court reactions in these cases is exceptionally difficult due to the lack of clear guidelines on how courts will interpret such disputes.

Overall, battle of the form’s disputes presents significant challenges due to the various complexities of determining contract terms through interpretation and factual analysis.

As such, businesses should take proactive steps to prevent the risk of contract disputes about whose terms apply.

What to do next to protect your standard terms

Disputes over which terms apply can be legally complex, expensive, and disruptive to your business. Whether you're seeking clarity over existing agreements, need assistance drafting enforceable standard terms, or want to resolve a battle of the forms quickly and efficiently, getting legal support early makes all the difference.

Our commercial law solicitors can help you take control of your contract processes, reduce ambiguity, and resolve disputes with minimal disruption. Please speak to us today for tailored advice that protects your commercial interests and ensures your contracts work as hard as you do.


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