Acquisition of Excelerated Apps by our client EventsTag

London-based tech platform EventsTag, a business that creates unique live event experiences for leading global brands, has acquired RFID event engagement platform Excelerated Apps.

The acquisition, which was facilitated by our corporate solicitor Stephen Evans will enable EventsTag to further expand its innovation in event technology, offering the most captivating experiences for brand fans at activation events and so inspiring them to post that content on to social media.

Since launching six years ago, EventsTag has built an impressive portfolio of clients, supporting brands including Nike, Google, Smirnoff and O2. They offer a range of diverse and dynamic content solutions that include augmented reality GIF booths, 3D posts, social mosaics and cinemagraph effects.

Excelerated Apps will bring its advanced technology suite to the EventsTag proposition; the creation of RFID experiences will enable attendees to access a range of immersive experiences, whereby engagement can be tracked and measured.

Dan Strang, CEO of Crowd Reactive Ltd (which owns EventsTag), said: 'EventsTag has always had the vision to become the leaders of innovation within live experiences and acquiring Excelerated Apps has taken us a big step closer to this goal.

'We firmly believe in the future of seamlessly connected experiences and having an RFID platform at our disposal gives us the opportunity to continue to innovate in this space.'

By combining their specialisms in event tech, EventsTag and Excelerated Apps will provide a full event experience service to brands, from registration and content delivery through to social media amplification and measuring all levels of engagement. This partnership will see the Excelerated Apps team moving into EventsTag’s head office in London, where EventsTag has already delivered more than 175,000 event experiences for social media in 121 countries.

Ramesh Varsani, Co-founder of Excelerated Apps, commented: 'We couldn’t think of a better home for Excelerated Apps to develop its huge potential.

'Our talented team have been dedicated to building the most powerful RFID platform in the world and so combining this with the EventsTag energy, passion and ideas for creating engaging social media content is a really exciting opportunity for us all.'

Speaking of the acquisition,our solicitor Stephen Evans added: 'We’re delighted to have advised EventsTag on this acquisition and look forward to continuing to support the company following this exciting development as part of its planned growth.'