Building a successful brand from seed to bloom with Whitney Bromberg-Hawkings, Founder and CEO of FLOWERBX
Welcome to episode two of our latest podcast series: Enabling Success for Founders and Entrepreneurial Businesses.
Hosted by our very own Toby Harper, Founder and CEO of Harper James, Enabling Success for Founders and Entrepreneurial Businesses is an in-conversation style business/entrepreneurial podcast series featuring some of our successful clients. Hear them talk about their biggest successes, how they tackled and overcame setbacks, and discover what the key phases of launching and running their businesses were.
In this episode we speak with Whitney Bromberg-Hawkings, Founder and CEO of FLOWERBX. After almost two decades working with Tom Ford at Gucci, Whitney took the plunge and founded FLOWERBX, growing it to become the first global flower brand. In this podcast we talk about how she built a successful brand and the challenges and successes of expanding into the U.S.
You can listen on various streaming platforms, such as Apple Podcasts, Spotify and Amazon Music here or alternatively you can watch on YouTube below.
Tips... I think build a strong brand. Look at all the great brands, you can recognise them from down the street, whether it's their icon or their logo, from Apple to Nike. Create a really strong brand identity before you can even think about growing it.
About the author
Whitney Bromberg Hawkings is Founder and CEO of FLOWERBX. She graduated from Columbia University in 1998 and started her career in Paris working for Tom Ford at Gucci. In 2016, she resigned from her position as SVP of Communications of TOM FORD after working for the designer for 18 years to found FLOWERBX, the online flower delivery service that has become the first global flower brand.
Over the past three years, she has launched FLOWERBX across the UK and in France, Germany, Belgium, and Ireland and 17 other countries across Europe as well as the East and West Coasts of the US. She is currently focused on strengthening and growing the European markets and supporting the US expansion following the recent close of their Series-A funding round last autumn in 2021.