When the details matter: How we stepped in to deliver DMPG’s acquisition

In late 2021, after over a decade of innovation in data collection and analytics, and a client list that included BMW, Blackrock, and Compare the Market, DMPG found themselves at a pivotal moment: they were approached by several potential acquirers. While some of the offers were appealing, they didn't find the right fit until they were introduced to Havas Media Network, one of the largest global communications groups. A mutual connection brought the companies together, and it quickly became apparent that they shared similar values and business goals. Excited about the opportunity, DMPG was ready to move forward.

With a two-month deadline to complete the sale, DMPG quickly realised that they were looking for legal advisers experienced in the complexities of such a transaction. Having worked with us before on employment law matters, they reached out for our support to help them complete the acquisition.

Our corporate team, led by Brigitta Naunton, took charge of managing the intricate 150-page share purchase agreement. Stephen Evans advised on pre-sale restructuring, which ensured the deal would proceed without unnecessary complications, while Callum Giliker handled the disclosure process, ensuring all required information was clearly presented to Havas Media Network. Alongside this, our employee share schemes lawyers, led by James Lindon and Abby Watson, worked swiftly to manage the buyout of DMPG's EMI shareholders, a critical component that needed to be completed before the deal could close.

Reflecting on the process, Steve Carrod, co-founder of DMPG, noted how smooth the transition was from their previous legal advisors:

The switchover process from our previous advisors was incredibly smooth. Brigitta was efficient, fast, and quickly understood our requirements. Her pragmatic approach helped us cut through the legal complexities, and we were able to achieve our goal within the tight timeframe.

Initially, DMPG had thought they’d need to work with a traditional law firm based on expected cost and recommendations. However, as the sale progressed, it became clear that transparency on costs and an understanding of the specific demands of their business would also be critical. This led to several challenges, particularly around the due diligence process, which was more complex than anticipated. When they turned to us, we were able to provide the necessary legal expertise to overcome these issues, ensuring the transaction stayed on track.

For Tom Marianczak, DMPG's other co-founder, one of the most important lessons learned was the extent of preparation required:

We thought we knew our business inside out, but the due diligence process highlighted gaps we hadn’t anticipated. Having your team on hand made a big difference - what felt overwhelming quickly became manageable once we had experts guiding us through the details.

Thanks to our team’s efforts, DMPG was able to complete the sale to Havas Media Network within the required two-month window, positioning them for further growth. The acquisition strengthens Havas Media Network’s data science division, and DMPG is set to play a key role in expanding their capabilities in the global market.

In reflecting on their decision to work with Harper James on the transaction, Steve said:

Choosing Harper James was the best decision we made during this process. At one point, we felt stuck and struggled with providing certain documentation. Brigitta and the team knew how to explain what was needed and suddenly the process became much clearer. The guidance we received helped us avoid unnecessary delays and expenses. It made all the difference.

Now part of a larger group, DMPG’s acquisition not only strengthens their position in the market but opens the door to new opportunities for growth and innovation.